We discussed earlier the advantages of having advertisingspace in your newsletters. In this article we will discussadvertising in other companies’ newsletters and how it canbe as equally beneficial.
By advertising in other newsletters, you can reach anaudience which is highly targeted and cost effective.Moreover, you can never be accused of spamming as all therecipients have subscribed to the newsletter. There are somany newsletters out there covering so many different topicsthat it's easy to find highly targeted ones to advertise in.So if you've matched the newsletter to the product you'reselling, you've reached your target audience to a tee.
Almost all newsletters are archived, thousands of peopleread these archives, and your ad will be seen by thesepeople at no extra cost. This can bring in exposure andextra sales on a long term basis. Besides, newsletterpublishers may have already developed a trust betweenthemselves and their readers. Just by placing your ad in thenewsletter, it's more likely to be read because it appearsin a publication they like and trust.
Newsletter advertising is not only effective, it's cheap aswell. A 5 line ad in a newsletter that goes to 3000 peoplewill cost you between $5 and $25 per issue. With so littlerisk involved, this is definitely worth it.
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